September has been so far a month full of awards and award ceremonies. Starting from Venice Film Festival, passing through the MTW Video Music Awards and, finally, Emmy awards. During Emmy awards ceremony, the series Shōgun won 18 awards out of 25 nominations. Speaking about Mtv VMAs, Vogue Italia stated that “they are back as sexy as they used to be” (Armelli Paolo, “Come gli Mtv VMAs 2024 sono tornati sexy come un tempo”, Vogue Italia, 12/10/24), thanks to young and gusty girl artists.

Japanese actor and martial artist Hiroyuki Sanada won his first Emmy for best actor in a drama series.In Shōgun, that won the best drama series award, Hiroyuki plays the role of Yoshi Toranaga, a smart member of Board of Regents, whose life is in danger due to the political situation. For the ceremony, the actor worn a suit by Dior.

Anna Sawai won the best protagonist award always in Shōgun series, where she interprets Mariko, a super intelligent noblewoman, allied with Toranaga. In this occasion she worn a wonderful red dress by Vera Wang and Cartier’s jewels, of which is the new brand ambassador.

During the last MTW VMAs, hold on the 10th of Spetember, Lisa, the singer member of the South Korean girl band Blackpink, took part in the event. Although brand ambassador of Luis Vuitton, Lisa opted for a stunning dress by Mugler.

The star of the moment could not be absent: Sabrina Carpenter won the Song of The Year award with Espresso. She decided to wear a sweetheart neckline dress by Bob Mackie for the MTW VMAs ceremony.

St.John, well known for knits, presented its new collection with some original designs directly from the ’60. Creative director Enrico Chiarparin took inspiration from Palms Springs and desert, focusing both on the landscapes and on the interior of estates in Southern California. In fact, in the Spring 2025 collection we can find pastel crochet knit dresses and shorts and floral prints that remind of cactus flower.

 

“But the heart of the brand now and forever is tweeds” (Booth Moore, “St.John in a Western State of Mind for Spring 2025”, Women’s wear daily, 12/09/24). Quite interesting the younger approach represented through a Kiwi suit composed of tweed jacket and shorts and a soft pink tweed dress matching a short sleeves jacket.

 

The collection is divided in two colors categories. The first one is inspired by the American flag, thus consisting of blue, red and brighter nuances. The second one is based on the spring flower, with acid green, pink and yellows hues.

Come and see the full collection in Milan from 20^th until 27^th September. Contact us to fix an appointment!

Like every year, Munich comes alive thanks to the legendary Oktoberfest, on of experiences you absolutely must experience at least once. For those who want to attend the festival, from 21 September to 6 October, to drink thirst-quenching beers accompanied by delicious pretzels, we at Alexys Agency have the ultimate look. Discover it now!

LE PARMENTIER – YUCCA Saffron

Absolutely necessary: a spacious bag, but a small size one in order to have more room for manoeuvre with the big glasses of beer.

SPELL – Stevie Lace Shirt & Stevi Lace Cami

Although the beer will make you warm, we are still in Munich and temperatures may no longer be summer! We suggest wearing an open cotton shirt and a top in the same style to create a fashionable look that keeps you comfortably warm. Two in one!

SONIA RYKIEL – STUDS JEANS

To complete the look, comfortable jeans are a must, but with some special details such as studs, embroidery, cut outs… just no to be too banal.

Although born in Milan, Ermanno Scervino has strong ties to the city of Florence, where he moved at an early stage. Moreover, the proximity of Forte dei Marmi, where he spent his summer vacations, let him meet important actress from the Italian cinema such as Sophia Loren and Monica Vitti, who came to the famous seaside in Tuscany. These experiences, together with the ones lived in winter in Cortina D’Ampezzo, marked the stylist’s artistic concept, who will give his brand the “Sport Couture idea”. .

(Borgogno Pauline, “Claudia Schiffer è il nuovo volto della compagna Ermanno Scervino inverno 2024-25”, L’Officiel, 26/07/24, https://www.lofficielitalia.com/moda/ermanno-scervino-claudia-schiffer-nuovo-campagna-inverno-25-2024).

Essential for the Italian fashion house is the meeting with Toni Scervino, who will provide the designer with the support to give birth to the brand, finally founded in 2000 in Florence, a city that underlines tradition and craftmanship. In fact, collections by Ermanno Scervino are characterized by “artisanal processes with an haute couture flair” (Ermanno Scervino Heritage, https://ermannoscervino.com/it/pages/scervino-heritage). As representatives of the brand’s spirit, Ermanno has always chosen important female figures, like Bianca Balti, Kate Moss e Irina Shayk. Not without reason, the face for the Fall Winter 2024/25 campaign is super model Claudia Schiffer, who turned fifty-four last 25th of August. On the brand’s Instagram profile, it is written that “Legendary Claudia Schiffer, is the new face of Ermanno Scervino’s fall winter 2024/2025 campaign. The collection celebrates the shapes of women’s body through couture silhouettes, sensual materials and the Maison’s unique handcrafted details” (@ermannoscervino, 25/07/24).

The Italian beachwear and clothing luxury brand Raffaela D’Angelo, founded in 2007, is distributing its products in more than 300 stores all over the world. Synonym for high quality, the brand is 100% Made in Italy. Prints and embroideries are created through the direct collaboration between Raffaela and her exclusively Italian suppliers.

Last 19th of July the brand presented in Florence the new Beach Couture Summer 2025 collection, characterized by floral motif, multicolor prints, passementerie and shiny jersey. Orange hues alternate with blue-turquoise shades in swimsuits, dresses and accessories. This last category has been enlarged, including not only beach towels and bags but also hats, pochette and purses. Concerning fabrics, we can find viscose, organza, ottoman, jeans and jersey.

The designer affirmed that her brand is steadily growing also thanks to the distribution expansion in USA, Europe and Middle East.

The collection will be presented in our showroom in Milan from the 21st until the 27th of September. Contact us to fix an appointment!

The long-awaited first part of the American series “Emily in Paris” is now streaming on Netflix. The series, first launched in October 2020, focuses on the energetic Emily, role played by Lily Collins, who is sent by her company from Chicago to Paris, where her business and love life changes radically due to the French lifestyle. The only constant in life in the French capital is fashion.

Here some advices to recreate some of the stunning outfits worn by the cast from “Emily in Paris”. On y va!

Always-super-elegant Sylvie wears a black gown with shiny embellishment during masquerade ball organized by Emily.

We from Alexys Agency would like to present you this wonderful FW24 creation by Alberta Feretti.

Photo published on Instagram profile @albertaferretti

 

Did you notice them? Of course, we did! Right on the first episode of the new season, Emily wears super trendy Mimi Shearling Sandals by Alameda Turquesa.

Come and visit us in our showroom from the 21st until the 27th of September to discover the collection of Alameda Turquesa.

During the shots in Monet’s house in Giverny, the electric blue suite worn by Lily Collins really stand out from the bucolic setting.

In order to recreate this look, we suggest a royal blue jump suit from Costarellos’s SS24 collection.

Camille and Sofia walk through the Parisian streets looking for interesting antique pieces. In this scene both the outfits are really sophisticated.

Joplin Cropped Jacket by Spell seems to us a perfect fusion of Camille Razat and Melia Kreiling’s style.

Jenna Ortega is one of the most popular actresses of these years. Starting from Netflix series ‘Wednesday’, the actress is the incarnation of horror and disturbing genre. Recently, she also cooperated with the singer Sabrina Carpenter in the video clip for Sabrina’s new hit ‘Taste’, where there are many scenes that remind us of the most famous horror movies. Jenna plays the role of psycho-girlfriend who is ready to kill for love. Her character fights against the one of Sabrina, the ex-girlfriend, who is also prepared to do anything to get her boyfriend back.

Being aligned to her career, on Wednesday the 28th of August the actress took part in the 81th edition of Venice film festival, where Tim Burton’s film Beetlejuice Beetlejuice was presented. Together with Jenna, the film cast is composed by Michael Keaton, Winona Ryder and Monica Bellucci.

Following the gothic style of modern Wednesday Addams, and starting saying goodbye to summer in order to welcome the autumn mood, here are some inspirations for dark looks. Enjoy!

Black lace dress by Sonia Rykiel FW23 with a plunging V neckline.

Velvet bustier top with cascading tiered Chantilly lace by Costarellos FW24

Bustier dress with high lateral split by Versace Jeans Couture FW24

Gloves and sling-back with rose by For Love & Lemons.

Last 28th of October, the 81st Venice International Film Festival has finally begun. During the first soiree Beetlejuice Beetlejuice by Tim Burton, with protagonists Michael Keaton, Winona Ryder, Catherine O’Hara and Jenna Ortega, was screened. “La madrina” Sveva Alviti presented the opening ceremony and was joined on stage by the actress Isabelle Huppert, wearing a super elegant red dress by Balenciaga. Not only Isabelle, but also many other actresses and actors walked on the Venetian red carpet. Let’s take a look at some of these stunning outfits.

Let’s start with the patroness of the Festival, Sveva Alviti who decided to wear a graceful dress by Alberta Ferretti.

Foto: Di Giamberardino, Giulia, “I look più belli cisti sul red carpet del Festival di Venezia 2024, serata per serata: vota il tuo preferito”, Vogue Italia, 29/08/24, https://www.vogue.it/gallery/festival-del-cinema-di-venezia-2024-look-red-carpet.

British actress Greta Bellamacina worn Philosophy di Lorenzo Serafini for the red carpet in Venice.

Foto: Di Giamberardino, Giulia, “I look più belli cisti sul red carpet del Festival di Venezia 2024, serata per serata: vota il tuo preferito”, Vogue Italia, 29/08/24, https://www.vogue.it/gallery/festival-del-cinema-di-venezia-2024-look-red-carpet.

Sigourney Weaver received the Leone D’oro for Lifetime Achievement during the opening ceremony of Venice International Film Festival. Stunning in her total black by Chanel on the red carpet.

Foto: Di Giamberardino, Giulia, “I look più belli cisti sul red carpet del Festival di Venezia 2024, serata per serata: vota il tuo preferito”, Vogue Italia, 29/08/24, https://www.vogue.it/gallery/festival-del-cinema-di-venezia-2024-look-red-carpet.

Ermanno Scervino dresses brazilian supermodel Izabel Goulart.

Foto: Di Giamberardino, Giulia, “I look più belli cisti sul red carpet del Festival di Venezia 2024, serata per serata: vota il tuo preferito”, Vogue Italia, 29/08/24, https://www.vogue.it/gallery/festival-del-cinema-di-venezia-2024-look-red-carpet.

Amy Jackson, who went to the festival with the one and only Alberta Ferretti, wears an amazing dress from the FW24 collection by the Italian mason. The collaboration between Amy and Italian designer Alberta was quite intense in the latest days. In fact, British actress and model has just got married in Italy wearing a majestic wedding dress especially designed for her by Alberta Ferretti.

Foto: Di Giamberardino, Giulia, “I look più belli cisti sul red carpet del Festival di Venezia 2024, serata per serata: vota il tuo preferito”, Vogue Italia, 29/08/24, https://www.vogue.it/gallery/festival-del-cinema-di-venezia-2024-look-red-carpet.

Premier, talk show and Oscar, are only a part of the famous event where great friend attended together. On occasion of world friendship day, celebrated last 30th of July, let’s discover or re-watch together some friend couples from the celebrity’s world

GIGI HADID & BLAKE LIVELY

Photo published on the Instagram profile @blakelively

Two blondes are friends since a long time and it is not rare to see them together during fashion and entertainments event. In her last Instagram posts on Instagram, Blake thanks her friend Gigi for “making every party the met gala” (@blakelively, 26/07/24). On “Deadpool & Wolverine” premier, Marvel’s chapter where Ryan Reynolds, Blake’s husband, is the protagonist, the two girls posed together wearing the super heroes’ colors. Red Versace suit for Blake and yellow outfit by Miu Miu for Gigi.

RYAN REYNOLDS E WILL FERRELL

For those who have never seen the video of the Mika’s Grace Kelly cover by Ryan Reynolds and Will Ferrell, just go watch it now! These two actors are so close friends that in 2021 they organized a funny prank during late-night talk show. In fact, the two showed up at the other's event giving hilarious answers during the interview prepared, of course, for the other person.

KATE WINSLET & LEONARDO DI CAPRIO

La Repubblica, “Oscar 2016, Leonardo Di Caprio e Kate Winslet: l’abbraccio dopo la vittoria, 29/02/2016, https://www.repubblica.it/speciali/cinema/oscar/edizione2016/2016/02/29/foto/oscar_2016_leonardo_di_caprio_e_kate_winslet_insieme_sul_red_carpet-134455854/1/

Kate Winslet and Leonardo di Caprio, “name a better duo”! The couple on set of Titanic is a close friend couple also off stage. When in 2016 Di Caprio finally won his first Oscar for best actor, Winslet was clearly moved for his colleague’s success. The actress said that they call each other when needed, without false promises because they are bound by something true. (Marzia Nicolini, Kate Winslet: «Io e Leonardo DiCaprio ci siamo immediatamente trovati», Vanity Fair, 4/12/23, https://www.vanityfair.it/article/kate-winslet-leonardo-dicaprio-ci-siamo-immediatamente-trovati)

   

The day of the long-awaited Paris 2024 Olympic Games has finally come! Starting from the opening ceremony on the 26th of July there have been many surprises, such as Celine Dion’s return, who closed the ceremony singing Hymne à l’amour from the Eiffel tower. However, there is also someone who had misfortune with amour! The Italian world champion Gianmarco Tamberi, during the ceremony, unfortunately lost his wedding ring that sank in the Senna River. As the athlete said, the ring will be forever in the city of love.

While cheering for our athletes, let’s see together some uniforms of Paris 2024 Olympic Games.

 

FRANCE

Photo published on the Instagram profile @berluti

French uniforms were designed by the Italian maison Berluti, propriety of LVHM. Former Vogue France editor-in-chief Carine Roitfeld cooperated in the creation of the uniforms where French tricolor appears soften in the jacket’s lapels.

 

MONGOLIA

Photo published on the Instagram profile @michelamazonka

Brand Michel & Amazonka brand won socials over with its proposal for 2024 Olympics. The uniforms for the opening ceremony clearly make reference to Mongol tradition with embroideries that represent the symbols of the Olympic Games. Even if loved by the socials, some Mongols criticized the uniforms because to Chinese-like.

 

ITALIA

Photo published on the Instagram profile @emporioarmani

Emporio Armani “confirmed among the best dressed” (Alessandra Zauli, “Tutta la moda alle Olimpiadi di Parigi 2024”, Elle, 23/07/2024, https://www.elle.com/it/moda/ultime-notizie/g61505009/moda-brand-designer-olimpiadi-parigi-2024). As tribute to Italy, on the inside of polo and t-shirt there are printed first verses of the national anthem.

 

USA

Foto pubblicata sul profilo Instagram @nike

United States decided to entrust Nike for their national uniforms. These could be the most discussed uniforms after the Mongol’s ones, but not in a positive way this time. In fact, the sport brand was harshly criticized for the too high on the leg slip for female athletes. World champion Lauren Fleshman did not approve Nike’s design and affirmed that “Women’s kits should be in service to performance, mentally and physically. If this outfit was truly beneficial to physical performance, men would wear it”. (David K. Li, “Female athletes criticize Nike’s skimpy Olympic track uniform”, NBC news, 16/04/2024,'https://www.vogue.it/article/migliori-uniformi-olimpiadi-2024-parigi)

 

As it can be read in Italian Trade Agency (ICE)’s website, the Italian manufacturing industry is the third largest in the country with almost 45 thousand active companies. In 2021, Italy was second only to China in clothing export. In particular, the high-end sector is extremely appreciated in Europe, United States, Russia and Japan.

Concerning Japan, it is important to underline how Japanese consumers of the clothing industry are really demanding and well used to the Made in Italy products. Despite their attachment to tradition, Japanese consumers also appreciate innovation and new trends.

ICE (Italian Trade Agency), https://www.ice.it/it/mercati/giappone/tokyo

Among the countries that love Italian fashion, there is also Korea. If we consider the export of the Italian luxury apparel, in 2022 Korea ranks seventh worldwide. Not only the fashion industry, but also Italian jewellery is high valued by the Korean consumers. These two sectors together represented more than the 40% of the total Made in Italy export with a growth of the 24% in the two-year period 2021-2022.

Octagona, “Corea del Sud: vola l’export italiano di beni di consumo”, 25/09/23, https://octagona.com/corea-sud-record-export-italiano

Even if in a more limited way than Korea, the big Made in Italy brands are also appreciated in Taiwan, where young consumers are highly influenced by social media in their shopping, only buying clothes following the brand’s notoriety.

Exportiamo, “Taiwan, un mercato che apprezza i brand famosi”, 10/02/17, https://www.exportiamo.it/rubriche/13116/taiwan-un-mercato-che-apprezza-i-brand-famosi/

When speaking about Asia, we cannot elude Singapore, one of the main entrances to East Asian markets for fashion and clothing. As indicated by journalist Mauri in her article, the income from the luxury good industry amounts to 1.4 billion dollars with an estimated growth value of about 6% year-on-year.

Mauri Giulia, “Italia-Singapore, al via il comitato Luxury Retail”, Pambianco news, 30/03/21, https://www.pambianconews.com/2021/03/30/italia-singapore-al-via-il-comitato-luxury-retail-314298/

Saturday 13 and Sunday 14 of July, the American singer Tylor Swift moved the spectators from Milan, who gathered together in San Siro, The Eras tour’s only Italian stop. The talented thirty-four year, after closing her performance in Milan with fireworks, moved to Gelsenkirchen in Germany in order to continue her world tour that will end on the 17th of August in London.

During her tour, Taylor wore many stage outfits. Among them there were the Alberta Ferretti’s master pieces. Let’s rewatch some of them together.

Photo published on the Instagram profile @albertaferretti

Brown velvet cape with lace details.

During her performance in Milan, the Italian fans decide to homage the singer, singing “Sei bellissima”. Taylor was really impressed and moved.

 

Photo published on the Instagram profile @albertaferretti

Chiffon gown with plunging neckline and leaf embroideries. During the concert in the French capital, Taylor dedicated her performance to the “most romantic city of the world”.


 

Photo published on the Instagram profile @albertaferretti

Yellow gown with crystal and micro-beading embroideries.

In the six French dates (four in Paris and two in Lion) there were more or less three hundred thousand spectators.