As always, last weekend Indio’s desert has been populated by tons of spectators, champing at the bit in expectation of sensational musical performances. And so it was during the first weekend of Coachella Valley Music and Arts Festival, where lots of amazing singers performed on the stage set up especially for the event.

Starting from legendary Lady Gaga and her 2 hours performance focused on the topic of death and rebirth,

Kevin Mazur/Getty Images for Coa

 

then passing to Benson Boone who sang his hit Beautiful Things, and also tributed Queen with his interpretation of Bohemian Rhapsody backed up by Brian May in person,

Photo published on Instagram profile @bensonboone

 

and arriving to Green Day and their timeless success.

Kevin Mazur/Getty Images for Coachella

 

We from Alexys Agency can’t wait for the next weekend!

Are you thinking about establishing your own brand but don’t know from where to start? This article is for you! We selected some essential steps for succeeding in your project, following article “15 Essential Aspects of Any Successful Brand” published on Forbes.

Expert Panel, Forbes Councils Member, “15 Essential Aspects of Any Successful Brand”, Forbes, 17 novembre 2022, https://www.forbes.com/councils/forbesbusinesscouncil/2022/11/17/15-essential-aspects-of-any-successful-brand/

Let’s see some of them together!

1. UNIQUENESS

having that detail and/or style typically personal that makes easily recognizable the product and who is behind that.

2. VALUES

choosing the philosophy that the brand, and consequently the consumer, will follow and share with the world.

3. TARGET COMPREHENSION

young or mature? Man or women? Worker or student? By knowing with whom you are dealing, helps to make efficient decisions for the brand’s success.

4. RESPONSIVENESS TO CONSUMERS

understanding and answering consumers’ needs and requests.

5. COMPELLING STORY

successful brands have a personal story that supports them in the creation of loyalty and belonging feelings among customers.

6. GREAT CONTENTS

are essential to building and developing the brand awareness among consumers, underling the brand’s uniqueness.

7. CLARITY AND TRASPARENCY

being crystal clear about personal values and commitments is as important in the early stages of brand building as it is in the stages when consolidation is already advanced.

8. UNVERNISHED TRUTH

strengthen brand memorability among consumers.

9. TESTIMONIALS

the choice of testimonials who will promote the brand, should be aligned to the target. Consumers will be deeply influenced by advertising of testimonials aligned to their age, tastes and problems.

 

Thanks to the first warmth of spring, we can, finally, bare our bodies. So… let’s expose those legs!

By following the list of 10 trendy skirt for SS25 by Malavolta on Vogue Italia (Malavolta Lucrezia, “Queste sono le 10 gonne primavera estate 2025 che sono di tendenza, una per ogni occasione”, Vogue Italia, 31 marzo 2025, https://www.vogue.it/article/gonne-primavera-estate-modelli-tendenze), we from Alexys Agency would like to present you some good styles solutions.

Let’s start!

 

(MINI)LEATHER (MINI) SKIRT – Second Female, Seema New Skirt

 

SEETHROUGH ELABORATE SKIRT – For Love & Lemons, Delicate Blossom Lace Midi Skirt

SUEDE SKIRT – Ermanno Scervino, Minigonna in Pelle Scamosciata

FRINGE SKIRT – Second Female, Frullo Skirt

SEQUINS SKIRT- Erdem, A-line midi skirt

 

ASYMMETRICAL SKIRT – Sonia Rykiel, Studded Skirt in Asymmetrical jersey

FLORAL SKIRT – Celia B, Serene Skirt

WRAP SKIRT – Alexis, Zurich Skirt

MAXI SKIRT – Ermanno Firenze, Maxi Skirt con dettagli geometrici

VOLUMINOUS SKIRT – For Love & Lemons, Bridget Beaded Mini Skirt

The most colourful season of all has bloomed!

 

20th of March, spring equinox. Bye-bye winter! The most floral period of the year has officially begun. Public city gardens, country sides, mountains and even our balconies will be shortly decked out with flowers. By being carried away by the first warmth of spring, let’s see together some…. botanical ideas!

WISTERIA

Figura 1 Ifcreativehub, “Le 10 fioriture primaverili più colorate”, If Creative Hub, 14 marzo 2022, https://ifcreativehub.it/le-10-fioriture-primaverili-piu-colorate/

With Oriental orgins, wisteria is the best ally ever for adroning outer courtyard, pergolas, reilings and balconies.

By getting the idea from the color of this flower, we would like you to adorn your body with this stunning lingerie set by For Love & Lemons. Tong and bra are embellished by delicate lace trim that perfectly match with bra’s ton sur ton chiffon ruffle.

TULIP

Figura 2 Ifcreativehub, “Le 10 fioriture primaverili più colorate”, If Creative Hub, 14 marzo 2022, https://ifcreativehub.it/le-10-fioriture-primaverili-piu-colorate/

The Dutch flower par excellence and sort of luxury good during the 17th century!

It is impossible not to link such a treasure with Alberta Ferretti’s amazing creations. Here we suggest an organza chiffon set, where the top’s hem reminds us of the tulip’s petals.

GERBERA

Figura 3 Ifcreativehub, “Le 10 fioriture primaverili più colorate”, If Creative Hub, 14 marzo 2022, https://ifcreativehub.it/le-10-fioriture-primaverili-piu-colorate/

Gerbera is one of the most colourful and long-lasting plants of all. In fact, we are speaking about a perennial plant, perfect for adorn both little and big gardens.

Because of its huge colour variety, this flower reminded us of Celia B’s world. Maxi dress with ruffled sleeves and super colourful print. Like a real flowering field.

ROSE BANKSIAE

Figura 4 Ifcreativehub, “Le 10 fioriture primaverili più colorate”, If Creative Hub, 14 marzo 2022, https://ifcreativehub.it/le-10-fioriture-primaverili-piu-colorate/

We are talking about a climbing rose, characterized by little pale-yellow flowers.

Even though it is not rose banksiae, refined floral embellishment on this pale green cocktail dress with asymmetric hem, really looks like the flowers of rose banksiae. This lovely dress belongs to Erdem’s masterpieces.

GERANIUM

Figura 5 Ifcreativehub, “Le 10 fioriture primaverili più colorate”, If Creative Hub, 14 marzo 2022, https://ifcreativehub.it/le-10-fioriture-primaverili-piu-colorate/

Defined as “king of balcony plants” in the article “Le 10 fioriture primaverili più colorate” on If Creative Hub, geranium is a Must on Italian balconies. Just think about the splendid balconies in Trentino Alto Adige (North of Italy) filled with colourful geraniums!

For this flower in particular, we thought about Costarellos’s crepe dress with beaded flower embellishment on the V-neck.

 

For the Autumn-Winter 2025, designer Erdem Moralioglu collaborated with the British painter Kaye Donachie, famous for her portraits. In the amazing cocktail dress in silk organza, trough different shades, the portraits of Erdem’s mother by Donachie appears. Threads hanging from the stunning knitwear embroideries, looks like painter’s brush strokes.

The fabrics of the collection go from lamb leather to scuba, from boucle to lace, from jacquard to sequins.

To completions, lovely bags in three different measures, in leather, velvet and sequin produced in Italy. Also in the accessory part, Erdem’s soul is easily recognizable thanks to the amazing brass floral handle that further adorn the bag itself.

The 75th festival of Italian song

Wonderfull Sanremo’s week as just finished and it has glued most Italians to television. Lucyly, thanks to Carlo Conti’s hosting, this year Italians managed to go to bed “early”compared to 2am of last years! Songs performed on Ariston’s stage amazed the audience that proclaimed Olly’s “Blaorda Nostalgia” winner of the festival. Of course, there have been critics to chart because too unfair for few singers.

As always, we from Alexys Agency have scanned closely every outfits on stage and today we will show you how to recreate some of them following Costarellos’s lead.

Everybody sings Sanremo! And everybody wears Costarellos!

Photo published on Instagram profile @elodie

During the second soirée, Elodie was wearing a wonderful red dress with oyster feathers. Instead of the oyster, we chose a velvet gown with the same silhouette, strictly passion red. The singer ranked twelfth in chart with “Dimenticarsi alle sette”.

 

Photo published on Instagram profile @marcellabella.official

As in her song, Marcella Bella’s outfit is strong, tough and independent. See-through top with three dimensional golden details reminds us about Costarellos blazer with golden chains.

Photo published on Instagram profile @gianbattistavalliparis

With “Se t’innamori muori”, Noemi enchanted Ariston’s spectators. For her first performance, she decided to wear a black dress with long white train. Same goes for Costarellos’s gown in black velvet and white Chantilly lace.

 

Dear and trusted partners, Alexys Agency’s team wishes you and your dearests a joyful Christmas and a happy New Year.

See you in January!

"We design fun, statement and timeless pieces, from Spain with love"

 

Celia Fernando is the founder of Celia B, the fashion brand that offers eccentric colourful dresses, meant to be long-lasting. As written on Celia B official page, “we design fun, statement and timeless pieces, from Spain with love” . (Celia B, “Who we are”, https://celiab.com/pages/who-we-are)Numerous trips done by Celia, are the source of inspiration for styles, prints and vibrant colours that are the brand’s core. The Spanish-origin brand was established in 2012 in Shanghai, where Celia lived for more or less a decade.

Celia has recently collaborated with British stylist Zandra Rhodes in order to create a capsule collection in which the creatives minds of the two merge together. Moreover, the brand dressed part of the cast from the third season of Netflix series Sex Education.

Celia B’s main showroom is located in Oviedo, the stylist’s home town, however starting from PreFall25, the collection will be presented also in our showroom in Milan!

Come and see the amazing creation by Celia B in our showroom.

 

Santa Claus is coming to town!

Just about fifteen days until the most wonderful time of the year: CHRISTMAS. Have you prepared all the present yet? For those latecomers, here are some ideas to surprise wives, friends, sisters and so on! ! Oh Oh Oh!!

Bra and skirt by For Love & Lemons. This sexy lingerie set could be an interesting present for your lady!

Dress by Philosophy di Lorenzo Serafini. This round-neck dress fits comfortable and sparkles with every step. Simply magical!

Sweater by Ixiah. Those sensitive to cold will never part from this mohair and wool sweater. This article is available in blue, white and brown.

Jacket and Pants set by Alberta Ferretti. A formal attire completely in linen.

 

As we all know, fashion and entertainment world go arm in arm since ever. There are stars who become fond of a specifical brand, while others prefer to try different luxury houses. For a fashion designer, dressing world-famous actors and singers allows him/her to further expand his/her image worldwide. Just think about the success of Tylor Swift’s Eras Tour, where the singer wore many creations by Alberta Ferretti.

Let’s see together some looks of our best designers, chosen by celebrities.

Photo published on the Instagram profile @erdem

Sarah Paulson wearing Erdem SS25 to the Wicked premier held in LA.

Photo published on the Instagram profile @albertaferretti

Jennifer Lopez wearing Alberta Ferretti Resort 2025

Photo published on the Instagram profile @ermannoscervino

Monica Barbaro wearing Ermanno Scervino FW24 to SCAD Savannah Film Festival.

Foto pubblicata sul profilo Instagram @rollingstone

Tyla wearing Alameda Turquesa Prudence sandals for Rolling Stones

Those of you who were able to visit us in our showroom in Milan had the opportunity to discover in person the 100% Made in Italy brand Le Parmentier.

Photo published on the Instagram profile @leparmentierparis

Born in 2016, the brand first launched just three iconic models: Astorya, Thai and Yucca. During the years, it expanded its product’s offer, carrying now 17 styles. We are talking about a core collection with a timeless and trend-resistant design, which tries to promote the idea of “conscious luxury”, as written in the brand’s official page. In particular, following the three pillars of Le Parmentier’s philosophy, that is craftsmanship, uniqueness and affordability, the brand engages in presenting, both in stylistic and artisanal way, long-lasting bags. Every product is in leather and entirely produced in Florence laboratories. Thus, not only aesthetically eye-catching, bags by Le Parmentier also help reducing the impacts that the overproduction has on the environment.

International chain of coffeehouses has finally opened also in our city! In fact, last 5th of July Starbucks opened a new café in Padua in the wonderful Piazza delle Erbe. We at Alexys Agency went and tasted the famous seasonal drinks. First of all, Pumpkin Spice latte! We thought it could be interesting matching some of most famous coffee from Starbucks with outfits and accessories. What do you think?

PUMPKIN SPICE LATTE - ALBERTA FERRETTI PREFALL24

ESPRESSO - YUCCA BAG "LE PARMENTIER"

SAKURA MILK PUDDING FRAPPUCCINO & SAKURA MILK LATTE - PRUDENCE SILVER "ALAMEDA TURQUESA"

MATCHA FRAPPUCCINO - ERDEM PREFALL24