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Dear partners, we are looking forward to meeting you all at White Show in Milan from the 25th until the 28th of September.
In this occasion we will present a selection of Spring Summer 2026 collection of some brands of ours. Let’s get to know them together
Celia B
Founded in 2012, Celia B is the namesake label of Spanish-bred Celia Bernardo. Above all else, Celia B is an ode to freedom, a celebration of the joy of life in all its forms. “We design fun, statement and timeless pieces, from Spain with love”.
Custommade
Designed in Denmark, crafted in Portugal by expert hands, every pair of shoes by Custommade reflects the brand commitment to quality and detail. Premium materials, precise constructions, and exquisite details contribute to the sense of couture-like craftsmanship.
Czarina
With the vision of incorporating her own Indian heritage with a western aesthetic, in 2015 Czarina created her first collection of Kaftan’s by way of India and brand Czarina was born. Each piece is manufactured solely in the brand’s own factory located in India, where the people are treated with fairness, equality, and respect and are paid in fair wage
Elliatt
Founded by Katie Pratt in 2010, ELLIATT is a female-founded Australian business designing looks for women to feel confident, beautiful, and empowered. ELLIATT's design manifesto is rooted in creating high-quality, modern, and feminine garments for every occasion.
Justin Tong
Sustainable occasion wear brand from Australia. Ethically made in independent, female-owned factories with fewer than 15 employees and no production line, the brand’s growth fuels positive impact, employing women & disrupting systemic poverty across Vietnam.
Lena Hoschek
Founded in Graz, the Austrian brand immediately made itself recognizable for creations with strong patterns but with a feminine silhouette that wink at the world of vintage fashion. The Ribbon Skirt, an A-line skirt with cinched waist, entirely made of ribbon it the brand’s trademark.
Luisa Positano
Luisa was born in 1938, daughter of a local painter, she formed her acquaintances with the nuns of Luigi Rossi of Positano, who at the time introduced young women to the world of work, teaching them the art of sewing.
Luv AJ
High quality, affordable jewellery that makes you feel cute + confident. If you’re looking for super sparkly + classic everyday staples, you’ve come to the right place.
Nana Jacqueline
Nana Jacqueline was founded in 2013 in Los Angeles, USA, and entered China in 2019. NJ’s appeal is to attract girls with different styles to try and love wearing dresses. With a focus on ‘high class sexy’, from its beginnings as a casual wear brand, it has become one of the world’s most popular luxury fashion lines.
“For Spring/Summer 2026, we present a more compact and focused collection, designed to precisely meet the needs of the contemporary woman—self-aware and confident”, this is how the design team of Caractēre introduces the Spring Summer 2026 collection, presented in Milan until end of September.
Modern cuts and lightweight fabrics characterize the Italian brand’s creations, that for the next summer has decided to focus on a palette including nude tones but also vibrant prints with blue, orange and green nuances.
Key words for SS26 collection?
Flawless, bold e designed to stand out.
Contact us to know more about the brand and its Spring Summer 2026 collection!
Danish footwear brand Custommade has just presented its new collection for Spring 2026. From refined loafers and delicate ballerinas to décolleté and high-heels boots, each style can be worn from morning until evening, making itself perfect for every occasion.
Crafted in Portugal with high-end materials, Custommade’s footwears are now presented in a sublime palette that goes from black to burgundy and chocolate hues. Last but not least: leopard printed leather.
“From coffee to cocktails, from desk to dancefloor – this is a collection that merges functionality with quiet glamour: shoes to live in, and feel elevated by".
“I design for women who primarily dress beautifully for themselves, but know exactly what impression they make with it” with these words, designer Lena Hoschek describes her creation and her eponymous brand.
Founded in Graz, the Austrian brand immediately made itself recognizable for creations with strong patterns but with a feminine silhouette that wink at the world of vintage fashion. Keeping in mind this bond between past and present, Lena designs 2 Prêt-à-porter collections, 2 Tradition collections and keeps expanding the Business Collection every year.
Trademark? The Ribbon Skirt, an A-line skirt with cinched waist, entirely made of ribbon! Not surprisingly, Queen of Netherlands Máxima Zorreguieta worn a ribbon skirt in occasion of the opening of the “25 Years of Archaeological Finds” exhibition at National Museum of Antiquities in Leiden.
Foto pubblicata sul sito ufficiale di Lena Hoschek, www.lenahoschek.com
Not only queens, but also actress and singers like Sara Jessica Parker, Katy Perry and Lana Del Rey opted for Lena Hoschek’s creations for some of their events. Just few weeks ago, at the presentation of the 3rd season of the series And Just Like That, Sarah Jessica Parker was seen wearing the Tessa Dress by Lena Hoschek.
Contact us to discover the new collection of Lena Hoschek!
Last Monday took place the long-awaited Mat Gala, that preceded the opening of the Costume Institute’s exhibition “Superfine: Tailoring Black Style” on the 10th of May. This year’s charity dinner’s theme was “Tailored for you”, i.e., sartorial looks related to the figure of the black dandy. Accompanying Anna Wintour were Pharrell Williams, Colman Domingo, Lewis Hamilton and A$AP Rocky, while Lebron James was the honorary president of the 2025 edition of the Met Gala.
Let’s review some of the looks presented on the red carpet of the most anticipated charity event of the year. Enjoy!
Lewis Hamilton in Wales Bonner
Sydney Sweeney – Miu Miu
Roberto Bolle in Burberry
Cynthia Erivo in Givenchy Haute Couture
Jodie Turner-Smith in Burberry
As always, last weekend Indio’s desert has been populated by tons of spectators, champing at the bit in expectation of sensational musical performances. And so it was during the first weekend of Coachella Valley Music and Arts Festival, where lots of amazing singers performed on the stage set up especially for the event.
Starting from legendary Lady Gaga and her 2 hours performance focused on the topic of death and rebirth,
Kevin Mazur/Getty Images for Coa
then passing to Benson Boone who sang his hit Beautiful Things, and also tributed Queen with his interpretation of Bohemian Rhapsody backed up by Brian May in person,
Photo published on Instagram profile @bensonboone
and arriving to Green Day and their timeless success.
Kevin Mazur/Getty Images for Coachella
We from Alexys Agency can’t wait for the next weekend!
Are you thinking about establishing your own brand but don’t know from where to start? This article is for you! We selected some essential steps for succeeding in your project, following article “15 Essential Aspects of Any Successful Brand” published on Forbes.
Expert Panel, Forbes Councils Member, “15 Essential Aspects of Any Successful Brand”, Forbes, 17 novembre 2022, https://www.forbes.com/councils/forbesbusinesscouncil/2022/11/17/15-essential-aspects-of-any-successful-brand/
Let’s see some of them together!
1. UNIQUENESS
having that detail and/or style typically personal that makes easily recognizable the product and who is behind that.
2. VALUES
choosing the philosophy that the brand, and consequently the consumer, will follow and share with the world.
3. TARGET COMPREHENSION
young or mature? Man or women? Worker or student? By knowing with whom you are dealing, helps to make efficient decisions for the brand’s success.
4. RESPONSIVENESS TO CONSUMERS
understanding and answering consumers’ needs and requests.
5. COMPELLING STORY
successful brands have a personal story that supports them in the creation of loyalty and belonging feelings among customers.
6. GREAT CONTENTS
are essential to building and developing the brand awareness among consumers, underling the brand’s uniqueness.
7. CLARITY AND TRASPARENCY
being crystal clear about personal values and commitments is as important in the early stages of brand building as it is in the stages when consolidation is already advanced.
8. UNVERNISHED TRUTH
strengthen brand memorability among consumers.
9. TESTIMONIALS
the choice of testimonials who will promote the brand, should be aligned to the target. Consumers will be deeply influenced by advertising of testimonials aligned to their age, tastes and problems.
Thanks to the first warmth of spring, we can, finally, bare our bodies. So… let’s expose those legs!
By following the list of 10 trendy skirt for SS25 by Malavolta on Vogue Italia (Malavolta Lucrezia, “Queste sono le 10 gonne primavera estate 2025 che sono di tendenza, una per ogni occasione”, Vogue Italia, 31 marzo 2025, https://www.vogue.it/article/gonne-primavera-estate-modelli-tendenze), we from Alexys Agency would like to present you some good styles solutions.
Let’s start!
(MINI)LEATHER (MINI) SKIRT – Second Female, Seema New Skirt
SEETHROUGH ELABORATE SKIRT – For Love & Lemons, Delicate Blossom Lace Midi Skirt
SUEDE SKIRT – Ermanno Scervino, Minigonna in Pelle Scamosciata
FRINGE SKIRT – Second Female, Frullo Skirt
SEQUINS SKIRT- Erdem, A-line midi skirt
ASYMMETRICAL SKIRT – Sonia Rykiel, Studded Skirt in Asymmetrical jersey
FLORAL SKIRT – Celia B, Serene Skirt
WRAP SKIRT – Alexis, Zurich Skirt
MAXI SKIRT – Ermanno Firenze, Maxi Skirt con dettagli geometrici
VOLUMINOUS SKIRT – For Love & Lemons, Bridget Beaded Mini Skirt
20th of March, spring equinox. Bye-bye winter! The most floral period of the year has officially begun. Public city gardens, country sides, mountains and even our balconies will be shortly decked out with flowers. By being carried away by the first warmth of spring, let’s see together some…. botanical ideas!
WISTERIA
Figura 1 Ifcreativehub, “Le 10 fioriture primaverili più colorate”, If Creative Hub, 14 marzo 2022, https://ifcreativehub.it/le-10-fioriture-primaverili-piu-colorate/
With Oriental orgins, wisteria is the best ally ever for adroning outer courtyard, pergolas, reilings and balconies.
By getting the idea from the color of this flower, we would like you to adorn your body with this stunning lingerie set by For Love & Lemons. Tong and bra are embellished by delicate lace trim that perfectly match with bra’s ton sur ton chiffon ruffle.
TULIP
Figura 2 Ifcreativehub, “Le 10 fioriture primaverili più colorate”, If Creative Hub, 14 marzo 2022, https://ifcreativehub.it/le-10-fioriture-primaverili-piu-colorate/
The Dutch flower par excellence and sort of luxury good during the 17th century!
It is impossible not to link such a treasure with Alberta Ferretti’s amazing creations. Here we suggest an organza chiffon set, where the top’s hem reminds us of the tulip’s petals.
GERBERA
Figura 3 Ifcreativehub, “Le 10 fioriture primaverili più colorate”, If Creative Hub, 14 marzo 2022, https://ifcreativehub.it/le-10-fioriture-primaverili-piu-colorate/
Gerbera is one of the most colourful and long-lasting plants of all. In fact, we are speaking about a perennial plant, perfect for adorn both little and big gardens.
Because of its huge colour variety, this flower reminded us of Celia B’s world. Maxi dress with ruffled sleeves and super colourful print. Like a real flowering field.
ROSE BANKSIAE
Figura 4 Ifcreativehub, “Le 10 fioriture primaverili più colorate”, If Creative Hub, 14 marzo 2022, https://ifcreativehub.it/le-10-fioriture-primaverili-piu-colorate/
We are talking about a climbing rose, characterized by little pale-yellow flowers.
Even though it is not rose banksiae, refined floral embellishment on this pale green cocktail dress with asymmetric hem, really looks like the flowers of rose banksiae. This lovely dress belongs to Erdem’s masterpieces.
GERANIUM
Figura 5 Ifcreativehub, “Le 10 fioriture primaverili più colorate”, If Creative Hub, 14 marzo 2022, https://ifcreativehub.it/le-10-fioriture-primaverili-piu-colorate/
Defined as “king of balcony plants” in the article “Le 10 fioriture primaverili più colorate” on If Creative Hub, geranium is a Must on Italian balconies. Just think about the splendid balconies in Trentino Alto Adige (North of Italy) filled with colourful geraniums!
For this flower in particular, we thought about Costarellos’s crepe dress with beaded flower embellishment on the V-neck.
For the Autumn-Winter 2025, designer Erdem Moralioglu collaborated with the British painter Kaye Donachie, famous for her portraits. In the amazing cocktail dress in silk organza, trough different shades, the portraits of Erdem’s mother by Donachie appears. Threads hanging from the stunning knitwear embroideries, looks like painter’s brush strokes.
The fabrics of the collection go from lamb leather to scuba, from boucle to lace, from jacquard to sequins.
To completions, lovely bags in three different measures, in leather, velvet and sequin produced in Italy. Also in the accessory part, Erdem’s soul is easily recognizable thanks to the amazing brass floral handle that further adorn the bag itself.
Wonderfull Sanremo’s week as just finished and it has glued most Italians to television. Lucyly, thanks to Carlo Conti’s hosting, this year Italians managed to go to bed “early”compared to 2am of last years! Songs performed on Ariston’s stage amazed the audience that proclaimed Olly’s “Blaorda Nostalgia” winner of the festival. Of course, there have been critics to chart because too unfair for few singers.
As always, we from Alexys Agency have scanned closely every outfits on stage and today we will show you how to recreate some of them following Costarellos’s lead.
Photo published on Instagram profile @elodie
During the second soirée, Elodie was wearing a wonderful red dress with oyster feathers. Instead of the oyster, we chose a velvet gown with the same silhouette, strictly passion red. The singer ranked twelfth in chart with “Dimenticarsi alle sette”.
Photo published on Instagram profile @marcellabella.official
As in her song, Marcella Bella’s outfit is strong, tough and independent. See-through top with three dimensional golden details reminds us about Costarellos blazer with golden chains.
Photo published on Instagram profile @gianbattistavalliparis
With “Se t’innamori muori”, Noemi enchanted Ariston’s spectators. For her first performance, she decided to wear a black dress with long white train. Same goes for Costarellos’s gown in black velvet and white Chantilly lace.
Dear and trusted partners, Alexys Agency’s team wishes you and your dearests a joyful Christmas and a happy New Year.
See you in January!
