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“I design for women who primarily dress beautifully for themselves, but know exactly what impression they make with it” with these words, designer Lena Hoschek describes her creation and her eponymous brand.
Founded in Graz, the Austrian brand immediately made itself recognizable for creations with strong patterns but with a feminine silhouette that wink at the world of vintage fashion. Keeping in mind this bond between past and present, Lena designs 2 Prêt-à-porter collections, 2 Tradition collections and keeps expanding the Business Collection every year.
Trademark? The Ribbon Skirt, an A-line skirt with cinched waist, entirely made of ribbon! Not surprisingly, Queen of Netherlands Máxima Zorreguieta worn a ribbon skirt in occasion of the opening of the “25 Years of Archaeological Finds” exhibition at National Museum of Antiquities in Leiden.
Foto pubblicata sul sito ufficiale di Lena Hoschek, www.lenahoschek.com
Not only queens, but also actress and singers like Sara Jessica Parker, Katy Perry and Lana Del Rey opted for Lena Hoschek’s creations for some of their events. Just few weeks ago, at the presentation of the 3rd season of the series And Just Like That, Sarah Jessica Parker was seen wearing the Tessa Dress by Lena Hoschek.
Contact us to discover the new collection of Lena Hoschek!
