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I design for women who primarily dress beautifully for themselves, but know exactly what impression they make with it.” With these words, Austrian designer Lena Hoschek defines both her creations and her eponymous brand.
Her trademark? The Ribbon Skirt - an A-line skirt with a cinched waist, crafted entirely from ribbons. This statement piece even found its way into royal wardrobes: Queen Máxima of the Netherlands wore a Ribbon Skirt at the opening of the “25 Years of Archaeological Finds” exhibition at the National Museum of Antiquities in Leiden.
Not only queens, but also international actresses and singers such as Sarah Jessica Parker, Katy Perry, and Lana Del Rey have chosen Hoschek’s designs for their red-carpet and stage appearances. Just a few weeks ago, at the premiere of the third season of And Just Like That, Sarah Jessica Parker wore several looks from Hoschek’s Spring/Summer 2025 and Business Collection.
Now, Lena Hoschek is preparing to unveil her Spring/Summer 2026 collection: Riviera - a celebration of timeless femininity infused with the carefree spirit of the Mediterranean coast.
