GUIDE FOR SUCCESS - 10 pillars that every brand should follow

Are you thinking about establishing your own brand but don’t know from where to start? This article is for you! We selected some essential steps for succeeding in your project, following article “15 Essential Aspects of Any Successful Brand” published on Forbes.

Expert Panel, Forbes Councils Member, “15 Essential Aspects of Any Successful Brand”, Forbes, 17 novembre 2022, https://www.forbes.com/councils/forbesbusinesscouncil/2022/11/17/15-essential-aspects-of-any-successful-brand/

Let’s see some of them together!

1. UNIQUENESS

having that detail and/or style typically personal that makes easily recognizable the product and who is behind that.

2. VALUES

choosing the philosophy that the brand, and consequently the consumer, will follow and share with the world.

3. TARGET COMPREHENSION

young or mature? Man or women? Worker or student? By knowing with whom you are dealing, helps to make efficient decisions for the brand’s success.

4. RESPONSIVENESS TO CONSUMERS

understanding and answering consumers’ needs and requests.

5. COMPELLING STORY

successful brands have a personal story that supports them in the creation of loyalty and belonging feelings among customers.

6. GREAT CONTENTS

are essential to building and developing the brand awareness among consumers, underling the brand’s uniqueness.

7. CLARITY AND TRASPARENCY

being crystal clear about personal values and commitments is as important in the early stages of brand building as it is in the stages when consolidation is already advanced.

8. UNVERNISHED TRUTH

strengthen brand memorability among consumers.

9. TESTIMONIALS

the choice of testimonials who will promote the brand, should be aligned to the target. Consumers will be deeply influenced by advertising of testimonials aligned to their age, tastes and problems.