International distribution of high-end products, the approach of Alexys Agency

International distribution strategies for high-end products can vary depending on a company's specific needs and goals, but the two most important strategies are:

Selective distribution:
This strategy implies the carefully selected choice of points of sale for the sale of high-end products, to maintain the brand image and guarantee a high quality of customer service.

Expansive Distribution:
This strategy aims to increase the availability of high fashion products as much as possible, through distribution in multiple stores and in multiple countries.

We have chosen to adopt the "Selective Distribution" strategy which offers undoubted advantages and safeguards the distributed Brands, in particular:

  • Luxury image preservation
  • Quality control
  • Increased ability to set higher prices
  • Greater focus on the most profitable markets
  • Greater control over marketing strategies
  • Lower distribution costs
  • Greater flexibility

There are several barriers that make it difficult for a distributor of high-end products to enter new international markets, especially in emerging countries:

  • Language and cultural barriers
  • Regulatory barriers
  • Trade barriers
  • Market entry barriers
  • Financial barriers
  • Trade regulations
  • Infrastructure for export
  • Worldwide competition
  • Political risks
  • Protectionism
  • Currency fluctuations
  • Problems with logistics and transportation
  • Intellectual Property Issues

To overcome these barriers:

  • We have created partnerships with local distributors and international shippers
  • We have been investing in marketing and advertising for years
  • We are aiming for an energetic online presence
  • We are a multi-cultural team
  • We have always helped brands to adapt the product to the needs of the target market
  • We have developed relationships with local agencies specializing in product certification for each individual country
  • We have in-depth knowledge of international and local competition
  • We have established friendly relationship with local buyers and dealers

Distributing fashion brands worldwide is a complex service that requires extensive knowledge of the global market, consumers and trends. International distribution requires greater flexibility and ability to adapt to different cultures, regulations and fashion trends around the world, as well as an effective and efficient ability to manage logistics and administrative and legal documents for exporting products.

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