During the last years, there has been a considerable increase in interest in the East Asian music and entertainment world. In particular, K-pop is permeating Europe and America and the number of fans of South Korean singers and actors is steady growing. Obliviously, such an important phenomenon can’t be ignored by the Italian and International fashion world. Let’s face it, who hasn’t stopped to look at Jung Kook’s billboards for Calvin Klein?

In this article, let’s see together some partnerships between South Korean artists and luxury maisons


Photo published on the Instagram page @calvinklein

Calvin Klein fashion house launched on February the new spring-summer 2024 collection, choosing as testimonial the BTS South Korean boy band singer Jung Kook. The Global Brand Ambassador, wears jeans and the sensual soul of Calvin Klein to perfection as he poses for photographer Mert Alas in New York.


Photo published on the web site Vogue Japan, www.vogue.co.jp

Protagonist on the June cover of Vogue Japan, Black Pink girl band singer Jennie Kim poses wearing Chanel’s 2022-23 Métiers d’art collection. Moreover, the singer has been the testimonial for the commercial campaign of Chanel 22 bag. Not to forget that in 2019 Jannie was also the first South Korean female artist to perform on the Coachella stage.


Photo published on the Instagram page @donatellaversace

Hyujin, part of Stray Kids boy band, is the Global Brand Ambassador of Versace. Versatile artist entered with open arms the Italian fashion house’s world and Donatella herself defined Hyunjin “un vero uomo Versace”. Together with all Stray Kids guys, Hyujin also participated in the 2024 Met Gala. In this occasion, the group wore Tommy Hilfiger’s creations.


Photo published o the web site Vogue Korea, www.vogue.co.kr

Already there during the September Milan fashion show, South Korean actress Park Gyu-young is the Global Brand Ambassador of Italian fashion house Gucci. On the cover of March edition of Vogue Korea, Park wears a grey sweater and bordeaux shorts, of course by Gucci.

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