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Swimming, tennis, football, the more the merrier! Here are some collaborations between the dynamic sport and fashion worlds.
Photo published on the website Marella Official Website, https://it.marella.com/
Federica Pellegrini, also called La Divina, is the testimonial for the FW23 and current SS24 campaign of EMME Marella. Italian brand affirms that being an “athlete, women and mother, Federica embodies the essence of Emme Marella” (Marella Official Website, https://it.marella.com/). Winner of gold medal in the Beijing Olympics Game in 2008, during her interview with Elle, confesses that she has always been attracted to the fashion world, and that her favourites are coats and high-heels. In the summer collection ad campaign, La Divina was photographed close to her natural element, water, while wearing a selection of EMME Marella clothes.
(Furino Federica, “Per Federica Pellegrini adesso viene il Bello”, Elle, 07/09/2023, https://www.elle.com/it/showbiz/celebrities/a44972330/federica-pellegrini-intervista-news/)
Photo published on the Instagram page @gucci
Gucci chose the young tennis player Jannik Sinner as Brand Ambassador, who already in 2023 played in Wimbledon with the bag of the Italian fashion house. As written on Gucci’s website, Jannik Sinner pays homage to the Maison’s handcrafted tradition, honouring its travel and fashion rooted history.
(Gucci, “In campo con Jannik Sinner”, https://www.gucci.com/it/it/st/stories/article/court-chronicles). Indeed, the bond between Gucci and tennis goes back to the Seventies with the Tennis 1977 sneakers.
Photo published on the Instagram page, https://www.vogue.it/
Since 2021 Moncler established a partnership with Italian football team Inter, launching Inter x Moncler line. Recently, we saw the launch of the Inter x Moncler down jacket by Arsham, series of light down jackets created by the New yorker artist Daniel Arsham: distinctive Moncler’s nylon combined with elements of the black&blue team and the first letters DA. In an interview published on Moncler’s website, Daniel talks about how he became a real Inter team’s supporter thanks to his Italian friends. Moreover, in another interview between Giacomo Aricò from Vogue and Inter’s female team football player Flaminia Simonetti, was stated how the genderless down jacket underlines that the football ball doesn’t have a gender but it represents the dreams to be fetched.
(Aricò Giacomo, “Inter x Moncler, la giacca disegnata da Daniel Arsham debutta a San Siro: Flaminia Simonetti ce la presenta in anteprima”, Vogue Italia, 28/10/2023, https://www.vogue.it/article/inter-moncler-daniel-arsham-flaminia-simonetti-intervista)
